Local SEO listings now have an organic ROI tracker
- New Yext for Uber tool
- Translation
- What does this mean for Local
- Benefits for Local SEO
One of the most difficult challenges for traditional local businesses is tracking digital efforts to bring customers directly to the business.
Since the advent of Local search, marketers have struggled to find opportunities to understand how digital contributions drive direct traffic to businesses. The challenge marketers face is that if they don’t spend on advertising, it will be difficult to earn ROI and invest in local search optimization.
Providing value to traditional businesses’ local listing optimization efforts is currently limited by established categories. These limits include what is made available in the Google My Business (GMB), Bing Places, Yext, MozLocal, and other Local listing platforms we use to perform reviews and analysis. Often in these platforms, we are rarely able to measure the impact that local listing optimization has on revenue for traditional businesses.
Recently, however, Yext and strategic partner Uber will be creating a road map to break the digital limitations in legacy platforms that challenge us to measure revenue to traditional businesses from local SEO every day. This partnership will allow a whole new way to emerge to track the value of business visits driven by Local search engine optimization.
New Yext for Uber tool
The new Yext for Uber is a unique partnership that brings together two companies leveraging on one idea: get a customer, where they need to go.
When a user needs to find a business, Yext will make sure that business appears on all Local search listing sites. Uber is here to make sure that when that location is found, the searcher makes a trip to that location.
Yext Announcements will allow customers to request a ride directly on the business website and across a range of digital touch marketing points (such as email). What’s more, it gives Yext customers the ability to brand in-app and create a personalized, localized experience for users while they’re on their way to business. This is included in the application’s offers.
Yext describes its service in the announcement below:
“Drive your customers directly from your website to your doorstep — and engage them in the Uber app with a targeted brand experience while they’re en route with Ride Share and Trip Branding.”
Translation
“Bring customers directly from your website into your store- And connect them in the Uber app with an optimized brand experience while they’re on the go with Ride Share and Trip Branding.”
This technology will connect finding a business with the ability to request a vehicle instantly. This streamlined approach helps capitalize on user behavior, and immediate satisfaction, while reducing the difficulty of tracking the value of Local SEO in turn converting customers directly to your business. business and revenue.
We no longer have to worry about manual human-calculated errors in counting web-printed coupons brought to the store, or hearing customers say a certain stereotype to prove they are. have access to the web to receive promotions when coming to your business. Everything is calculated digitally.
What does this mean for Local
Yext is paving the way and enhancing the digital adoption of traditional businesses. And this is just the surface of what could be seen as a major revolution for local digital strategy.
Yext took a strategic move in pioneering the idea of partnering with Uber. SPOTLIGHTSEO SEO SERVICES has no doubt that this function will become more and more popular as the need to determine ROI from Local SEO is increasing.
Benefits for Local SEO
As local search marketers, our goal is to increase business visibility on search engines so our businesses can better connect with their customers – and create safe conversion as a result of local SEO. Especially for traditional businesses, we see that we can increase their position on search engines through a variety of techniques. But tracking the results of our efforts on a regular basis can be difficult.
However, we can continue to make a case for local listing optimization. Because we can see the search-to-business journey thanks to the connection between Yext and Uber.
Apply in different fields
Restaurants will be able to segment email marketing by location, including a fully integrated link to make Uber trips to the restaurant instant. Bars will be able to feel more confident in serving customers without the fear of someone driving home drunk. Hospitals will be able to provide a concierge service for patients who are unable to drive themselves to get the help they need.
Future predictions
We never know where technology will take us. But SPOTLIGHTSEO SEO SERVICES believes that this type of technology will boost Local SEO for local businesses, for ROI as well. A bright future awaits local SEO and ROI for businesses!
