Top Tips for Cannabis Packaging

Packaging plays a vital role when selling a product. There is a lot of competition in the marijuana industry. You want to make your product stand out and attract customers who buy from you. Customers consider a lot of things (both consciously and unconsciously) when choosing a product. But in reality, most of us are influenced greatly by the packaging of that product.

Features that make your marijuana packaging standout

• It should be attractive, but it should fit the real feel of the company. For example, if you’re a leading company with a stylish and unique feel, you need to reflect that in your packaging. Everything needs to be adjusted to tell the customer who you are and what you represent. On the other hand, if your company is more laid back, you can go a little further to the fun side of designing packages. Customers want to be able to recognize your brand when they see it. They are not loyal to companies with inconsistent values.

• The package should be durable and must serve its purpose. Users will want something easy to handle. The paper package should be sturdy and ideally resealable so that the customer can use the original package as a storage option. You don’t want your customers to worry about the content coming out of their marijuana packaging.

• You need to make sure your customers have the discretion. People usually don’t want others to know that they use marijuana. It is imperative that your marijuana packaging represents your actual customer base. Always make sure the package is small enough to be unobtrusive but large enough to hold the required amount. Make sure that your marijuana packaging is resealable to help with freshness and storage, and that the material is strong enough to last for quite some time. It also needs to be waterproof to keep the contents dry, fresh, and in good condition.

The best examples of marijuana packaging

As more countries legalize the medicinal and recreational use of marijuana, more brands are on the market. More and more companies are finding that they need to compete and show their customers that they are the choice they want to make.

I said the design should reflect your business style, but how do you get it right? You can choose from a variety of marijuana packaging and design styles.

Marijuana paper packaging is mainly found in the form of bags. It is a kind of waterproof packaging made up of an almost waxy material that keeps the flowers dry and cool. Also, as mentioned above, there is a re-closeable strip at the top. They are available in different sizes. Not only does this type of packaging makes it easy for the user to store, but it can also be stored in an invisible bag without “being too visible”.

Glass container in a paper box This type of packaging provides additional protection. This is, of course, the type of packaging that is primarily used in combination with CBD oil to enhance safety and protection. This is the best marijuana container to keep things fresh and safe. It also offers storage options other than regular packaging. Ordinary cardboard is relatively vulnerable to getting wet, but it can be safely stored in a glass container. In this case, the packaging is primarily for advertising and to keep the glass safe during shipping and sale. The exterior design can be very delicate and unobtrusive, or it can be colorful. The choice is up to you.

The airtight jar is ideal for storage, but it can also be used as a gift. The primary packaging is great for storing flowers, but it also keeps them fresh and safe. After use, the jar can be used for other purposes. You can add a box with this type of packaging to give it a more “gift” feels. These bottles are perfect for a fun design that attracts attention. The vibrant colors and jazzy feel are impressive but still retain a subtle focus. Like the glass and plastic containers inside the box, putting the airtight jar inside the box is a great way to protect the jar from damage in transit. This package tends to jump or scratch with a slight pull, but the box protects the jar until it reaches its destination. An elegant gift-style package protects the pot. The main box looks like a display box, with cans placed next to each other and marked according to their contents. The perfect marijuana container for luxury customers who like delicate and elegant designs.

Follow the basic Rules

All the designs in this article are good examples of what the best marijuana product packaging should look like. It is aimed at different types of customers. Before considering some of the advanced design features for your marijuana packaging, you need to make sure that you follow certain basic rules.

• You need to choose high-quality materials that can withstand the challenges of time, are durable, and serve as a convenient storage tool for your customers.

• Install a sealing mechanism in the packaging to keep the contents cold and dry.

• Since the material contains sensitive products, the material also needs to be waterproof.

Once you have the basics in place, you can focus on creating the design that best represents your brand to your target audience. If you strive to understand your customers, they keep choosing you over and over again, and may even tell their friends: word-of-mouth marketing is a lot even in this era of technology.